For my senior project at university, and after a thorough research on the local alternative music scene, I decided to design the identity and poster series for a record label. I called it “boomi”, which means owl in Arabic. 

Boomi is a local record label for musicians and bands who experiment with hybridity in musical influences, and try to steer away from traditional musical composition. 

Shown here is the logo, and a silkscreened poster series I designed as part of the project. The arist goes by the name Elepheel, and composes electronic music with some samples from traditional folk songs. The idea was to use one base shape for each artist or band, and to add interpretive layers for the poster of each concert.